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Websites crucial to customer buying decision, retention, interaction
Survey finds lack of web site can drive customers elsewhere
PHILADELPHIA, Mar 29, 2007; 1&1 Internet, Inc. (1&1), the
world’s largest Web-hosting company, today announced the results of it's latest survey.
In an age when consumer loyalty can make or break a business, a recent survey found that securing and retaining customers
can be as easy as providing a comprehensive Web site.
Commissioned by 1&1 Internet, Inc. (1&1), the worlds largest Web-hosting company, the survey of 520 U.S. households,
revealed that a Web site improves interaction between consumers and businesses, and lack of a Web site could drive business
away.
More than one-third of respondents (36 percent) agreed that lack of a web site would lead them to shop elsewhere or select
an alternative business, while 28 percent agreed that they would have doubts or reservations buying from a business without
a Web site. In addition, an overwhelming number of respondents (76 percent) felt it was easiest to contact a business via
a phone number or e-mail address provided online.
Web sites provide a link between consumers and their retail experiences, said Andreas Gauger, Chairman, 1&1. Providing
an online service is essential to keep consumers happy and loyal.
About 1&1 Internet Inc.:
1&1 Internet, Inc. is a subsidiary of United Internet, a profitable public company with a market cap of $4 billion.
1&1 was established in 1992 and hosts more than seven million domain names, while 38,000 servers run on the companys state-of-the-art
data centers. 1&1s global community is more than 6 million customer contracts strong. The companys U.S. headquarters is
located in Chesterbrook, PA. For more information about 1&1, please visit the companys Web site at www.1and1.com or call
1-877-461-2631.
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Journalists: Access 1&1 press kit materials, logos, graphics, and current
and archived press releases in the 1&1 Press Room: http://press.1and1.com
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