Dana Public Relations Group - Interactive Marketing

Marketing

Dana Public Relations Group has over 20 years experience in building and developing careers and has been the key element in the development of some of the largest artist and labels in the world.   We work to give our clients an edge in the fast pace and ever changing music business with Knowledge, Skill & Unparalleled Service.

We are a professional Media consulting company that offers our clients the best in National Distribution, Radio Promotions, Marketing, Artist and Business development.   Our clients receive the services of one of the most aggressive, diverse and innovative company in the music and entertainment business with a network of long term relationships that reaches worldwide.

Distribution
Dana Public Relations offers its clients national distribution covering all major and independent retail and digital outlets in North American and the world.  Our distribution agreements are for two and three year terms with onetime setup fee and a percentage of wholesale.  Some of our agreements pay every thirty (30) days after the first ninety (90) days on sound scan reports.  With each agreement our clients has access to every known tool available in the development and release of commercial music product.

* Sales Staff (direct contact with major outlet's buyers)
* Product placement Assistant
* Micro Marketing campaigns
* Sales Programs (end cap, in-stores, etc)
* Pricing & Position Programs
* Sound Scan campaigns
* Ad placement (Web & Print)
* Site placement (Walt Mart.com Amazon.com etc)
* Digital & Retail Promotions (I Tunes, FYE, Best Buy etc)
* One Sheet, e Blast and National Press Release on all releases


Marketing Consultant

* Draft strategic plan, presentation and budget
* Develop, Supervise and Execute marketing and promotional plan
* Oversee all day to day activity (radio, sales, press)


Radio
Dana Public Relations has the best team of radio specialist in the country.  Working with all forms of radio from internet, college, Satellite (Sirius, XM & Music Choice) to major radio outlets (BDS/Media Base & Media Guide).   We develop results through direct and personal contact with key radio personnel.

* Internet Radio Programs (over 2,000 outlets covered) 13 week program
* National College Programs (350 -450 outlets covered) 13 week program


Radio Direct Marketing
Direct hard copy mailing to the following formats:  Gospel, Christian, Hip Hop, R&B, Neo Soul, Jazz, Smooth Jazz, Urban, Urban AC) and Pools
.HTML and IEP and DPK or graphics/text support pages blasted directly to your targeted market (database of thousands)
MP3 (Broadcast Quality) programs covering hundreds of the decision makers at radio (Programmers, Music Director and DJ's) Cost $100.00-$1,000.00 depending on panel or panels covered.

* Digital Delivery (Hip Hop, R&B, Neo Soul, Urban AC, Dance, Rhythmic & Gospel)
* Digital Delivery (Pools, Mix DJs & Internet Radio) (over three thousand covered)
* Direct digital e blast (downloadable  Music) emailed to Programmers


BDS/Media Base Campaigns in the following formats:

* Urban
* Urban AC
* Neo Soul
* R&B
* Hip Hop
* Rap
* Satellite


Video Promotions
Dana Public Relations services and consults with over 75 regional, national and international Christian Gospel video show and TV productions, over 140 regional, national and international Urban, Hip Hop, Neo Soul video shows or TV production

Street Level Promotions
Dana Public Relations is affiliated and works with all local, regional and national DJ Associations, Originations, Club DJ's and Pools in the blanking of targeted market area.  Developing promotional tours, club dates and interviews.

Social Network Marketing

*  (My Space, Facebook, U Tube)  Friend, views, plays Campaigns


Business Consulting
We have an extensive staff of industry professionals with in-depth knowledge in the fields of Promotions, Marketing, Publishing, Production and Entertainment Law.


Art, Web & Graphics Design
We design all types of Web products from Banners to fully operational Websites with email severs on domain names, download links and ecommerce. 

Our Goals
  • To maintain the highest quality standards for our products.
  • To provide the best customer service possible.
  • To  promote an inclusive workplace and help the community.

Our business was founded in 1990 when we decided to "go public" with some long-held family recipes. Response was immediately overwhelming. Starting from our own little kitchen and two employees, we now have seventeen employees and continue to grow.

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Affiliates

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Dana Public Relations Group, Inc. - Offices in Reston, Virginia  (703) 621-7120  Philadelphia, Pennsylvania  (267) 331-489  San Diego, California (619) 609-0710  Fax: (877) 257-8140  DanaWebPro / DanaSEO